Highlights from my conversation with David include: Listen to the podcast to learn how companies are using automated handwritten notes to get better inbound marketing results at scale. E Commerce and Business Technology. Why not handwriting? We have a major car manufacturer if you call into their main customer support number in Detroit, and I'm not sure why you'd call them versus your dealership, but whenever people still do call the car manufacturer, depending on if you were resolved or unresolved in the call center, it automatically triggers one of three different handwritten notes to that car buyer. I know I'm going to be using it in some capacity, but I've been fascinated by solutions like this for a while because the same pain point that you expressed when you started the company, I felt that a few years ago and I went and started Googling to try to find a solution and there wasn't really one that existed. Flipkart. They might be opening up in a new location. That has been a great way to kind of improve the customer experience as well. We say it's anybody that wants to use the mail. Just the simple thing of including this little note in the box has had some really cool results. We do not angle those lines because that would look overly done. David: Well, recently I have to admit I have become a Reddit addict and I don't know if you've gone on the Reddit bandwagon yet, but it's a never ending rabbit hole to go down for good and bad. David: Yeah, and that's where we're really trying to get with all of our clients. Directly from Salesforce, you can send notes and track them. Kathleen Booth E-commerce favors fast marketing strategies pushing companies to the edge of coming up with working marketing strategies to thrive in the industry. I think the average person receives between one and two actual handwritten notes, or we're an actual handwritten note too, handwritten notes a month. (203) 265-4377, March 2nd, 2020 I'm your host Kathleen Booth and this week my guest is David Wachs who is the founder of Handwrytten. Even if they in the end, commonly uses us through Zapier or uploading a CSV into our website. It's amazing what you can do with Zapier. Kathleen:That's incredible. E-Commerce 7 For free study notes log on: www.gurukpo.com 3. With digital pens, you have the best of both worlds: You can sit in a meeting and take notes by hand, and then you can upload those notes onto a computer and save, share and edit them. As far as our clients, I think VYNL does a very good job within their niche of building this huge branding presence on, for certain, very specific niche demographics. It was great. on November 16th, 2020, By She goes, "No, you don't." I do really mean it, but I'm really excited for this one and I have to share this story with my listeners because how this happened I think is so serendipitous. Writing out every card one by one was the only option. You'd say, "Absolutely. With those, if they're totally blank on both sides, you can put a big image on the back, or I think confusingly which is called the front in our system, and then on the other side you can put your logo at the top and maybe a footer at the bottom and then we'll write between that and it looks like a nice luxurious piece of stationary. What's nice about the online card customizer is it's so simple. on October 26th, 2020, By When somebody takes the time to send you a handwritten note, it really stands out as something unique and thoughtful and cherish. David and Kathleen recording this episode. I think it's interesting that there's this resurrection of the handwritten letter at this time. Then on the other side, the way we fulfill your orders, is we have now about 85 robots that we build here in our facility in Phoenix, Arizona. Lowering staffing cost:-As in e – commerce, the selling & purchasing process is outline, the amount of interaction with staff is minimized 4. Kathleen: Yeah, I could see it being really useful for companies that are trying to get more online reviews for their products. You just go down a rabbit hole of things you want to improve on each of these things. Luckily we have ASU, Arizona State University, not too far away. I'm like, you will do it. Those hipsters that want to receive old fashioned vinyl. We've got iPhone apps and Android apps mostly for consumers, but they can be used for businesses as well. They use us for thank you notes or correspondence to existing clients. They're pretty cool. These are handwritten notes which include tips and tricks with the complete theory for boards done by toppers. It makes it so much more accessible. There's automation play, which was called process builder. We’ve even started sending notes out with samples, which has resulted in a sharp increase in engagement! I started looking around when it was time to exit Sell It - the name of the company was Sell It - when I was looking around for other opportunities and I walk into my sales people's offices and I'd see handwritten notes on display in their offices. Then we could also automate through Salesforce. Not each card is supposed to be identical because people are, I know for a fact, for their brand, people do Instagram and do Pinterest and all that stuff, pictures of their cards, and if two people see the exact same card with the exact same spacing and everything else, it's going to look terrible to them. We've been growing at about 300% a year, so after six years we're finally hitting our stride. You could choose any of those and include that with your order at checkout too. The Scribeless platform makes it easy to send 1 or 100,000 notes. People were complaining if they didn't get their handwritten note fast enough, which was crazy. They are perfect for us because they're old school records and we're old school handwritten notes and a lot of people will Instagram and tweet pictures of the handwritten notes they received from VYNL. I stopped him and I was like, "You have to read this. There's so much good stuff on the website, so I definitely do recommend people check that out. Scribeless On-Demand allows e-commerce businesses to automate and print personalized notes in their facility to include in packages.This delights customers, increases customer retention, improves reviews, and can make gifting feel more special. How do your double O's look? They are no more, and right now we are pretty much the only game in the United States. Kathleen Booth But I’d say that the fact that most of our nodes go out in the mail, not with the package, is a reinforcement. Handwrytten has a website and smartphone app interface, as well as integrations with Salesforce, HubSpot and Zapier. How did that just happen? There's a lot to be done. Pretty much the same note everybody got, but they loved it so much that they would complain if they didn't get that note fast enough. Another client that I'm allowed to mention is a VYNL, V. Y. N. L. They're a record subscription. I am casual David, even though that's not my handwriting, or office workers. The lines are very clean. David: Yeah, and we do a lot of that for Amazon sellers. Liz Moorehead If I asked you that it's going to change your viewing of that handwritten note entirely. I could talk for hours about these little details and I think it's really cool that you are paying attention to the details in that way because if you're going to do this, I think it would totally backfire if it wasn't done well. Digital advertising is anonymous and impersonal. We were too busy sending everybody else's. I had a guy named Connor Malloy as one of my guests many episodes ago, head to Apple podcasts and leave the podcast a five star review. That means a lot to hear that feedback. The e-commerce shopping club is currently operating in beta, and is only open to customers who signed up months ago, but already many are wondering if it can live up to its promise. Not only were they kept, but they were treasured. Rob and James offer the best customer service in the game and get the job done. The real popular ones, or my favorites are, tenacious Nick, chill Charity, dapper Will. We didn't even send out Christmas cards this year for the same reason. Looks great. David: Yes. David: Yeah, and I hope everybody can hear me. What they found was if they screwed up your order on your snack, and then they followed up with sending another free snack box with the handwritten note, now granted the free snacks play a huge part in this, they follow up with a free snack box and the handwritten note, your loyalty was much higher than if they never screwed up at all. Oh, at the top or something like that. E-commerce is a popular term for electronic commerce or even internet commerce. on December 11th, 2020, By The younger ones I can stand over and force them and they're always like, why? I'm also a fan of the subscription service that is without the tricky clause one has come to expect. You can't just send them a note in the mail. I shouldn't call them fonts, handwriting styles. My recent posts have all received 5,000 to 10,000 views because of LemPod. We're doing a lot of that trying to make the online experience just as good as the offline. Scribeless On Demand makes it easy for us to include personalized ‘handwritten’ notes inside our boxes, which delights our customers and makes our gifting experience so much more special. It's amazing. on November 9th, 2020, By One, you can use any of our pre-canned fonts. Amazon, Starbucks, Target, Home Depot, Visa gift cards, that type of thing. On Shopify, if I send somebody a third order or they've spent over $500 in their lifetime with me or whatever that is, that would automatically trigger a note. In fact it's no faster, maybe a little bit slower than you are, but it doesn't take any breaks. There is a small fee for that for the storage and handling all those business cards. I don't know if I'm answering your question, but I think whether it's an inbound campaign or an outbound communication process that you're trying to build, you have to think about voice. Each robot holds a real pen. Then we have a salesforce.com integration. When you think about companies or individuals out there who are practicing inbound marketing, who do you think is really doing it well right now? I'm sure she can't get around to sending all her handwritten notes. That's really cool that you guys have an integration with Zapier because I've used it at many companies and it's really a game changer. 6. Business to government (B2G) The B2G model refers to companies and businesses that provide goods and services for the government. That was one of my favorite episodes because he was like, "I don't know if you want to talk to me because it's just me and my partner and we don't have a big budget and we don't have any fancy software. That's it. This stuff does work. You have to think about obviously email and perhaps social, but you should also think about what's your mail strategy and does that mail strategy include handwritten notes. We have two people here. 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